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New Executive: Fast food vet's plum role; Making Jamba Juice a smoothie operator in city will test ex-BK exec's fiber.(Profiles)
Crain's New York Business, March, 2004 by Fickenscher, Lisa
Byline: lisa fickenscher Next to roy blauer's former employer, $1.1 billion Burger King, smoothie drink company Jamba Juice is among the small fry. But the 46-year-old executive has joined Jamba as vice president of new market development precisely because the $210 million firm is everything Burger King is not.
"There was a lot of stress and pressure to produce sales at Burger King. The atmosphere is more fun at Jamba,'' says Mr. Blauer. "It's a growing company, and there's a sense of optimism.'' Splendor in the wheatgrass Jamba made its New York debut last month in the Whole Foods Market at the Time Warner Center. Manhattan-based Mr. Blauer has been charged with opening 15 more outlets in Manhattan by the end of 2004 and as many as 30 a year...
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