Business Services Industry
Social networking put to work; Firms apply Friendster concept to making business contacts.(New York Web)
Crain's New York Business, March, 2004
Byline: anita jain When Antony Broydon tried three years ago to sell the digital music company that he helped run, he found himself flipping through his Rolodex for contacts who could help open doors for him at likely buyers like Vivendi Universal and BMG. Then an idea struck him. What if there were a software program that showed a user how to meet an executive at a target company by building on that user's own existing network of business contacts? "If (such a program) could be valuable for mergers and acquisitions once a year, it could be valuable for sales 100 times a day,'' Mr.
Broydon says. His brainchild is now a venture-backed company called Visible Path, based in Manhattan. The 18-month-old company has already sold its product to about a dozen...
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