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New Executive: Ready to bust at seams; Kellwood taps hip-hop executive to grow Phat Farm brand in a big way.(Profiles)

Crain's New York Business, April, 2004

Byline: ylonda gault caviness Bernt ullman doesn't do "safe.'' When he left Donna Karan International as corporate vice president of global marketing in the late 1990s, he had high-level offers from several designer brands. But none really moved him. "I remember thinking, `These companies are virtually interchangeable,' '' Mr.

Ullman says. "The same black clothes, essentially the same customer. I'd be doing the same job.'' He was asked to consider joining then-upstart FUBU as president of its international division. After spending an entire day on the contemporary men's floor at Macy's Herald Square, he was sold. "Hip-hop fashion has an energy you can literally feel,'' he says. "It was risky, but in my gut it just seemed right.'' During his five-year...

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