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Fairchild bets on bridal union; Marriage could be for richer or poorer.(News)
Crain's New York Business, June, 2004 by flamm, matthew
Byline: matthew flamm Two years ago, when Conde Nast purchased Modern Bride and joined it in corporate matrimony with Bride's magazine, it seemed like a match made in heaven. The two heavyweights, with nearly 800,000 in combined circulation, would corner the market on big-spending brides, compel every advertiser interested in reaching them to pony up for pages, and choke the competition.
The relationship hasn't unfolded exactly as planned. Ad pages for both titles declined significantly for the first five months of this year, on top of double-digit ad page losses at Modern Bride last year. The marriage got even more complicated last July, when Fairchild Publications-sister company to Conde Nast Publications-purchased Elegant Bride. Now, the newlywed...
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