Business Services Industry

Stationer removes Staples threat.(Special Report: Small Business)

Crain's New York Business, August, 2004 by Trager, Cara s.

Byline: cara s. trager Since its founding in the 1930s, Peck's Office Supply has survived the Depression, a world war and assorted recessions. But it was not until 1991 that Peck's faced its biggest threat ever: the arrival of a supersized competitor. "A guy was literally handing out Staples circulars in front of my store,'' says Robert Peck, president of what is today called Peck's Office Plus, a retail business in downtown Flushing, Queens.

"Customers were leaving in droves.'' Rather than succumb to the threat, Mr. Peck quickly mounted a counterattack. To ensure the survival of the firm that his grandfather had founded-and that he had taken over from his father in 1984, at the age of 25-he decided to beat Staples at its own game. He did that by adopting...

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