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Fairchild's Cookie in the oven: an upscale parenting mag; Assesses interest in possible launch; may not compete on circulation.(News)(Column)
Crain's New York Business, October, 2004 by Fine, Jon
Byline: jon fine Fairchild Publications Inc. is in the early stages of developing an upscale parenting magazine, say executives familiar with the matter. Insiders say the working title for the project is Cookie (Crain's, July 19). They describe it as an outgrowth of a magazine development day, held earlier this year, when Fairchild invited employees to pitch new magazine ideas.
"There's always stuff incubating,'' says Fairchild President and Chief Executive Mary Berner. She declines to give any specific details on possible launches. Vital statistics Fairchild is currently slated to debut one magazine next year: a women's edition of men's shopping title Vitals, which began publication this fall. Ms. Berner says she hopes to launch in 2005 one of the...
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