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Superstars play Santa to hopeful music biz; Blockbuster CDs begin to fill store shelves; 4th quarter gets off to bad start.(Christmas 2004)

Crain's New York Business, November, 2004

Byline: anita jain Eminem is playing Santa Claus this year to a long-suffering music industry. Shania Twain is acting as one of Santa's little helpers. Record companies are hoping that such artists can deliver the best Christmas season in years-and that gift cards from Napster and iTunes can keep potential buyers away from illegal downloading sites.

"This will be our biggest fourth quarter and our biggest month in history, in terms of shipments,'' says Jim Urie, president of Universal Music and Video Distribution, which distributes Eminem and Ms. Twain. Upward trend This year marks the first since 2000 in which music sales have actually trended upward, following a three-year nuclear winter that saw rampant illegal downloading and piracy eat into...

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