Business Services Industry
Newsmagazines lose their balance; Ad pages, revenues drop at U.S. News, Time, Newsweek as Internet gains hurt.(News)(Column)
Crain's New York Business, May, 2005 by Flamm, Matthew
Byline: Matthew Flamm Time magazine's cover story last week addressed the "female midlife crisis.'' But Time, Newsweek and U.S. News & World Report might be the ones that have to seize "that stressful, pivotal moment,'' as the story says, and "reinvent themselves.'' A tough advertising market hammered the weekly newsmagazines in the first four months of this year.
All three titles experienced a sharp drop in advertising pages and revenue, on top of an overall decline in single-copy newsstand sales over the last two years. Publishers expect the ad picture to improve in the second half of the year, but for now their titles make up the industry's worst-performing category. As mass-circulation magazines in an age that increasingly favors niche media, the...
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