Business Services Industry
BALANCING ACCOUNTS.(Twentieth Anniversary Issue)(Brief Article)
Crain's New York Business, June, 2005
As outside activities increasingly occupy Mr. Deutsch's schedule, some wonder whether Deutsch Inc. is suffering from its leader's absence. In the past 12 months, the agency lost two of its largest accounts, Mitsubishi Motors and Revlon, while another, Bank of America, shifted to sibling Interpublic agencies.
Mr. Deutsch disputes the notion that his nonadvertising activities are to blame. "It is a coincidence that these two pieces of business left as my TV show went five days a week. The agency's just come off one of its most profitable years,'' he claims. To be sure, the agency is far from ruin. It continues working for some of the nation's best-known brands, such as Tylenol. Bill McComb, president of McNeil Consumer and Specialty Pharmaceuticals, a unit of...
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