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NBC's Teflon man; Zucker consolidates power even as ratings slide.(News)(National Broadcasting Company Inc. NBC Entertainment)(opinions about replacing Jeff Zucker)(the works done by him for the company development)

Crain's New York Business, August, 2005 by Flamm, Matthew

Byline: Matthew Flamm over the last year or so, NBC Universal Television President Jeff Zucker has replaced the heads of two cable networks and the executive producer at the Today show. He is also reported to be pushing out NBC News President Neal Shapiro. But the real question facing NBC might be: Who's going to replace Jeff Zucker? On Mr.

Zucker's watch, the Peacock Network has slid to fourth place from first in last season's prime-time ratings race; cable networks CNBC, MSNBC and Bravo have all lost viewers; and morning powerhouse Today has had to fight to hold a slim lead over ABC's Good Morning America. Perhaps even more humiliating for the longtime television leader, NBC came out of the advertising upfront sales market this spring with around...

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