Wanted: advertising pages; Publications add sections to grab ad dollars; charge for online access.

Crain's New York Business, September, 2005 by Flamm, Matthew

Byline: Matthew Flamm Amid the virtual driving range and the grill serving mini-hamburgers at last week's party celebrating the launch of The Wall Street Journal 's "Weekend Edition,'' it was easy for revelers to overlook a basic fact about the nation's premier business newspaper: The party ended a while ago.

Four years after the dot-com bust ushered in a print advertising recession, The Wall Street Journal is among the many newspapers and magazines still struggling to find ad dollars--and working harder for the ones they have. Extraordinary measures, such as adding a Saturday paper at no extra cost to subscribers in hopes of attracting new advertisers, have become musts. Spreading pain the pain is spread liberally throughout the print industry. Time...

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