Business Services Industry
New York, New York.(music industry advertising contracts)(Cookie book release in due by Fairchild Publications)(Downtown Hospital Emergency Preparedness Symposium )
Crain's New York Business, September, 2005
Byline: edited by Valerie Block Artists, ad execs making music The music industry and the ad business are becoming more incestuous by the minute. At last week's Music Upfront at B.B. King's, labels paraded their upcoming acts to 300 marketing executives representing companies from Motorola to Procter & Gamble.
Not long ago, music executives held advertisers at arm's length. Now they're falling all over each other to seal deals. Def Jam's up-and-comer Ne-Yo and platinum-seller Brihanna--fresh from a Secret Body Spray deal--performed with zeal for industry bigs. Queen Latifah announced the Queen Collection, a cosmetics joint venture with Cover Girl, and rap star Jay-Z (above), now president of Def Jam, told the audience his label is "open for business.''...
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