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iVillage victorious; Dot-com survivor aimed at women now makes money; bite-sized buy?(News)
Crain's New York Business, December, 2005 by Fung, Amanda
Byline: Amanda Fung Clara is a young executive who has no problem with wearing hot pink midcalf boots and a bright orange miniskirt to work. Those who disagree with her fashion sense are free to weigh in. A two-minute video allowing viewers to meet Clara and vote on her look is one of the five new "Too Sexy for Work?'' videos on iVillage.com that has lured blue-chip advertisers such as Procter & Gamble to the Web site targeted to women.
"It is not your grandmother's iVillage anymore,'' says Chief Executive Doug McCormick. For openers, the Manhattan-based online media company is actually making money. Last year, the firm earned $3 million--its first annual profit; it's expecting to do three times as well this year. iVillage Inc.'s stock, which was once...
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