Business Services Industry
iVillage victorious; Dot-com survivor aimed at women now makes money; bite-sized buy?(News)
Crain's New York Business, December, 2005 by Fung, Amanda
Byline: Amanda Fung Clara is a young executive who has no problem with wearing hot pink midcalf boots and a bright orange miniskirt to work. Those who disagree with her fashion sense are free to weigh in. A two-minute video allowing viewers to meet Clara and vote on her look is one of the five new "Too Sexy for Work?'' videos on iVillage.com that has lured blue-chip advertisers such as Procter & Gamble to the Web site targeted to women.
"It is not your grandmother's iVillage anymore,'' says Chief Executive Doug McCormick. For openers, the Manhattan-based online media company is actually making money. Last year, the firm earned $3 million--its first annual profit; it's expecting to do three times as well this year. iVillage Inc.'s stock, which was once...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
