Hackers unleash personal attacks; Falsify e-mails, try to steal identities; security services costly, nothing foolproof.(Small Business)

Crain's New York Business, June, 2006 by Quittner, Jeremy

Byline: Jeremy Quittner At first, beth silver, president of Doubet Consulting, could not believe her eyes. Early last year, she began to notice outrageous misspellings popping up in the online biographies of several executives at a company that had hired her one-woman firm, which specializes in marketing campaigns and branding redesigns for small companies.

Then matters really got out of hand. "We were seeing false e-mails and false profiles, and they were impersonating people at the company and uploading fake documents,'' says Ms. Silver. Hack attacks are on the rise for small businesses, and they are getting personal. They are no longer just commonplace viruses and worms that infect computer systems around the globe simultaneously. These days, malicious...

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