Business Services Industry
Tuning in interactive TV; Verizon exec seeks to break ground, trump cable operators in latest TV offerings.(Business Lives)(Verizon Communications Inc., Rachelle Zoffer, television)
Crain's New York Business, September, 2006 by Fung, Amanda
Byline: Amanda Fung As a marketing executive for The Walt Disney Co., Rachelle Zoffer worked on a nifty project in 2000, creating interactive television commercials for the company's parks and resorts unit. The experimental spots never went beyond the testing stage, but Ms. Zoffer's experience wasn't wasted.
She recently joined Verizon Communications Inc. as its first director of interactive TV. Ms. Zoffer believes that the moment has finally arrived for the medium, which allows viewers to respond to programming and ads through their remote controls. She'll use her knowledge of the business to convince TV content providers such as shopping network HSN that Verizon can deliver interactive TV better and faster than cable and satellite providers....
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