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EXTRA TOUCH PAYS OFF.(Equity Office Properties Trust)(Brief article)
Crain's New York Business, October, 2006
For 717 Fifth Ave., Equity Office Properties Trust wanted abstract contemporary art, since the glass tower was built in the late 1950s for Corning Glass Co. First, Novo Arts executives presented several designs created on a computer, and then Equity officials approved a final design. Equity Office's Robert Fink says they were seeking something that would complement both the architecture and an etching in gold leaf by influential 20th century artist Josef Albers.
The piece, two panels that were installed last month, cost just $40,000. Equity Office was able to save money because of the collaborative nature of the work, which is not signed by a single artist. Mr. Berman says the extra touch helped Equity lease the entire property to its target tenants at rents in...
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