Business Services Industry
DoubleClick pares back to core; Focus on delivering online ads pays off as company wins new clients, fills in gaps.(News)
Crain's New York Business, January, 2007
Byline: Amanda Fung Late last year, DoubleClick Inc. sold off its database management business for $435 million. True, the sales price comes to barely a quarter of what DoubleClick paid for the unit seven years ago. But the sale completes a major restructuring effort under which the former Silicon Alley highflier has returned to its original focus on online advertising--a business that the company helped invent a decade ago.
"Before, DoubleClick was in many different businesses,'' explains David Rosenblatt, the company's chief executive. "Today, we are more focused on doing what we do best--helping our clients make the most of their investment in digital marketing.'' Nonessential assets sold the changes come in the wake of the company's being taken...
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