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CYBERSEARCH SPECIALIST.(New York's Rising Stars)(Brief biography)(Brief article)
Crain's New York Business, January, 2007 by fung, amanda
Byline: amanda fung Matthew Greitzer, 30 Director of search engine marketing, NY, Avenue A | Razorfish At the cusp of the dot-com boom in 1998, Matt Greitzer was raising funds for a Seattle-based nonprofit, going door-to-door and asking for money. "I was oblivious to the Internet,'' he says.
"I had no intention of getting into the interactive space.'' But to escape his soliciting gig, Mr. Greitzer took an entry-level job at tech startup Avenue A as a media trafficker, ensuring the smooth delivery of online ads. In three months, he made his way up the interactive agency's corporate ladder to the post of operations director. In 2003, Mr. Greitzer moved to New York City, closer to his native Spencer, N.Y. Growing wise to the ways of the Web, he...
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