Business Services Industry
market-wise adman.(New York's Rising Stars)
Crain's New York Business, January, 2007
Byline: richard barbieri Michael Duda, 35 Partner, Deutsch Inc. Even when Michael Duda is sitting at his tidy desk in the high-ceilinged Chelsea offices of advertising agency Deutsch Inc., his mind is never far from Wall Street. A video monitor is tuned to CNBC so he can follow the markets, and a vertical file overflows with articles from Private Equity Week and other financial journals.
Mr. Duda, the baby-faced director of business development and corporate initiatives at Deutsch, lives and dies by the decisions of corporate marketing officers who hire and fire ad agencies. But he also needs to get inside the heads of the investors who ultimately pass judgment on whether agencies make the grade. "At the end of the day, you are going to be held...
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