Manufacturing Industry
Introspective automakers realizing it's what's inside the car that counts.(Brief Article)
Plastics News, June, 2002 by Miel, Rhoda
Automakers are putting a new emphasis on interior design. They are trying to make car and truck interiors more functional and user-friendly, and they're looking to acknowledge the little touches that bring car buyers back to their brands. Why then, industry followers ask, do some vehicle interiors feel like they are awash in what some car designers call ``cheap black plastic''? While cost plays a part in separating an attractive from an unattractive interior system, it is also a matter of selecting which resins to use and where to put processing dollars to their best use, said interior specialists from four North American auto manufacturers.
``We all use the same plastic,'' said Jeff Godshall, senior design manager for DaimlerChrysler AG of Auburn Hills,...
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