Manufacturing Industry
ACC, APC ponder how to divide up budget.(American Chemistry Council and the American Plastics Council)
Plastics News, July, 2003
Byline: Steve Toloken The dilemma facing the American Chemistry Council and the American Plastics Council as they contemplate blending APC's long-running advertising campaign with ACC's nascent one is simple: Will mixing the relatively popular plastics image with an unpopular chemical industry hurt plastics? It's a question that has some of the stewards of the plastics effort concerned.
APC has spent $250 million in the past decade on a mammoth ad campaign that it said has boosted the industry's public image dramatically. Now ACC, anxious to turn around the dismal public standing of the chemical industry, is considering a similar effort. But ACC, the parent of APC, wants to make one integrated campaign, a decision that is raising questions among some...
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