Manufacturing Industry

Former Navy SEAL gives tips to survive business climate.(News)

Plastics News, November, 2003

Byline: Angie DeRosa Southwest Airlines Co., Amazon.com., McDonald's Corp. No matter a company's market, it comes down to basic survival skills to compete in today's business environment, according to Michael Janke, a former U.S. Navy SEAL commando who now operates Special Operations Consulting in Santa Fe, N.M.

Those corporations have differentiated themselves in the marketplace, finding what Janke calls the "know zone.'' That uniqueness is critical to survival, Janke told a crowd of 1,000 at the Remodelers' Show, held Oct. 23-25 in Baltimore. "They dictate what happens in their environment,'' Janke said in the keynote address. "They dominate by doing a few things really well.'' The mind-set change is especially important in the current climate,...

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