Manufacturing Industry
Mergers form top kayak firms.(Special Report)(WaterMark, Johnson Outdoors Inc. and Confluence Watersports)
Plastics News, August, 2004 by McClellan, Matt
Byline: Matt McClellan There are three major players in the kayak industry, WaterMark, Johnson Outdoors Inc. and Confluence Watersports. These companies are the result of a flurry of consolidation that saw many established, familiar names come under new ownership. WaterMark, an investment partnership based in Easley, S.C., owns high-end kayak maker Perception, as well as Dagger, which has been around since 1988.
Its diversity has won Perception the respect of its competitors. "A company like Perception, they're doing composite, thermoforming and [rotational molding] plastic,'' said Jeffrey DeSantis, president of rival Walden Kayaks. "Perception has been around for 28 years. They were the first company to successfully rotomold plastic kayaks,'' said...
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