Manufacturing Industry
Failed agenda returns as HBN.(Opinion)(Healthy Building Network)
Plastics News, June, 2005 by Moore, Patrick
Byline: Patrick Moore What's in a name? Ask Philip Morris, the holding company for a tobacco producer that changed its name to the benign, sunny-sounding "Altria.'' Ask Andersen Consulting, which, after the Enron debacle, felt its prospects might improve under the new, softer "Accenture'' handle.
Or ask my ex-colleagues at Greenpeace. When bad press makes your brand name a liability, environmental activists, like big businesses, re-brand. Greenpeace USA campaigner Bill Walsh committed to the elimination of vinyl 15 years ago. He targeted large industrial PVC users - primarily the health-care construction sector - and commissioned "PVC: The Product is the Poison'' for Greenpeace in 1991. The anti-PVC campaign floundered. Greenpeace USA had cried...
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