Manufacturing Industry

Automakers, Apple become 2 peas in iPod; Joint project seeks to better integrate MP3 player into vehicles.(Special Report)

Plastics News, September, 2005

Byline: Rhoda Miel Apple Computer Inc.'s designers take a lot of pride in the distinctive, clean look of their iPod MP3 players. Automakers and their suppliers take pride in creating a harmonious vehicle interior offering comfort and safety for drivers and passengers. Put those two elements together, though, and you'll most likely end up with a jumble of wires and connectors jammed into any available space.

"It's the worst combination of things from our perspective,'' said Bob Borchers, senior director of iPod auto integration for Apple. "You end up with the cassette adapter cord going down to the cigarette lighter adapter, going down to the iPod, which is precariously perched in the middle of the [dashboard].'' Cupertino, Calif.-based Apple is...

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