Manufacturing Industry

INDUSTRY INSIDER: AUTOMOTIVE.

Advanced Materials & Processes, November, 2001

General Motors has announced an interest-free automotive finance program called "Keep America Rolling" on all U.S. models. Beginning on September 20, 2001, the program will run through the end of October. As an alternative, current customer cash and lease programs remain in effect. In addition, General Motors will also offer interest-free automotive financing on U.S.

models for commercial vehicle customers. "Throughout its history the automotive industry has played a leadership role in our economic strength", says GM President for North American Operations, Ron Zarrella. "This program is in part in response to the Administration's request to American business to support and aid nationwide efforts focused on economic recovery. "As a company, industry and...

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