Manufacturing Industry
Automotive: Saturn ION introduces new personal, premium features. (Industry Insider).
Advanced Materials & Processes, July, 2002
Saturn's 2003 ION cars will introduce unprecedented personalization opportunities and premium features new to the small-car market when they reach showrooms in the fourth quarter. The two ION models, a four-door sedan and the "quad coupe" -- so-called because of its dual rear-access doors, are completely new from the ground up.
The quad coupe's rear access doors represent an industry first, resulting in the creation of a new category of vehicle and a new, more functional small car. The access doors make it easy to load and unload cargo, including larger objects that typically wouldn't fit in a traditional compact car. Along with its fold-flat seats, the design brings so much versatility that even items such as a stepladder, or even a small kayak, can be toted...
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