Ketchikan Finds Mobile Billboards

Alaska Business Monthly, Oct, 2001

The collective artistic and creative of the Alaska Airlines ground crew have produced an eye-catching mobile billboard promoting its freight and cargo business. The artwork, on the side of a baggage and cargo cart, depicts a salmon with airplane wings and jet engines, and is called "Salmon-Thirty-Salmon," after the Boeing 737 jet used throughout the Alaska Airlines system.

Ketchikan ramp agents Aaron Schultz and Joel Villaflor created a stencil pattern, cast it onto the cart from an overhead projector, and then hand-I painted it with the help of other members of the ground crew. They also painted the Alaska Alrlines logo on additional carts.

"We think it's a fun way to draw attention to our cargo services, sharing this with all of our customers and potential customers," said Edison Azizi, Alaska's customer service manager for Ketchikan. "We are always painting these carts to protect them from the elements up here, and this time the crew made it a little special."