Four ways to improve brand image.

Fairfield County Business Journal, May, 2005 by Rosenzweig, Stan

Act on these four low-cost "musts" and your brand will be taken seriously by more customers in the modern world. First, make sure your own Web domain name and e-mail addresses fully reflect your brand identity. To see the wrong way, browse through ads in this publication and others and you'll find ads without e-mail addresses or with addresses so abbreviated they would stump even top CIA cryptographers.

Please, folks, it doesn't have to fit on a license plate. Get a new long name for $8 per year and proudly spell k out. And, stop using free e-mail addresses for business correspondence. Even though the U.S. dollar is getting cheaper than Charmin, nobody likes ending their devalued bucks to someone named "