30 years 10 million pedals! From a humble garage in Osaka, Boss has emerged as a global leader in electronics for the guitar. How the division of Roland effectively blends the soul of rock 'n' roll with precision engineering to deliver a steady stream of hit products.(COMPANY PROFILE)

Music Trades, February, 2007

Mention the word "classic" in the context of electric guitars, and Stratocaster and Les Paul are what first come to mind. Slightly less visible on stage, but no less deserving "classic" status is the ever-popular Boss line of effects. Like revered guitar designs, Boss pedals have withstood the test of time--the oldest pedal in the line, the DS-1 distortion box, has been a top-ten seller since 1978.

They are "multi-platinum" many times over, having been used on so many hit records that space precludes even a partial list. And their appeal transcends national boundaries--Boss pedals are in high demand in every major market. Having just completed its 30th year, the Boss division will ship its ten millionth pedal in the next few months. In an industry that measures...

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