Arts Publications
Topic: RSS FeedHigh-profile ad campaign supports Guitar Center proprietary lines.(RETAILER UPDATE)
Music Trades, December, 2008
[ILLUSTRATION OMITTED]
Guitar Center is backing its proprietary Laguna guitar and Raven amp lines with high-profile ad campaigns in the industry's most widely circulated end-user magazines. The Holiday issue of Guitar World, which was released in mid-October, carried four pages, including a spread for Laguna acoustics, a single-page ad with Greg Howe's endorsement of Laguna electrics, and a page touting the full line of Raven amps. A similar schedule appeared in Guitar Player.
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