Nike to Shox the World.

Advanced Materials & Composites News,  December, 2000  

Tags: Nike Inc.

• E-mail
• Print
• Link

Nike's research team has spent more than 16 years dreaming, researching, developing and testing the concept of attaching springs to the bottom of an athlete's foot. In September in Sydney, the dream became a reality when USA basketball player Vince Carter "Shoxed" the world with his astronomical dunks wearing his new Nike Shox BB4s.

Starting in mid-November, the benefits of "boing" arrived on the shores of North America, with the much-anticipated introduction of the new Nike Shox line of footwear. By using a suspension system at the heel to make the shoe ...

Read the rest of this article with a Free Trial at HighBeam Research.