A YAHOO FOR PENSIONS: Managers look for portals; Finding websites that can hold pension execs' attention so far has proven to be an elusive goal for many firms.(online services that might be of value to money managers)

Pensions & Investments, May, 2000 by Barreto, Susan

Money management firms are searching for a few good portal sites to gain the attention of pension fund executives. The tastes and needs of the plan sponsor remain elusive, as many money managers are looking for a way to create e-business. Institutional money managers have fallen behind their colleagues on the retail side when it comes to identifying specific sites clients flock to, according to those in the industry.

"If there were a Yahoo of the pension world . . .," said Jean Keller, president of Lombard Odier Inc., New York. "There is no one federating body at this time." Mr. Keller's firm, like many others, has yet to form a decisive strategy when it comes to links and portal websites. Indeed, there is an extensive list of web portals for money...

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