NBC's Gold Wins Olympics; $2 Bil Bid Takes 2010/2012 Games, Includes Broadband Rights for First Time.(TV Currents)(NBC wins the American rights to the 2010 and 2012 Olympics)

TelevisionWeek, June, 2003 by Greppi, Michele

Byline: Michele Greppi NBC has won the American media rights to the 2010 and 2012 Olympics with a bid that adds up to more than $2.2 billion. That represents an increase of some 47 percent over the $1.5 billion pre-emptive deal with which NBC secured the U.S. rights to the three Olympic Games through 2008.

There was no immediate word on how the Games might play out on GE-owned broadcast, cable, broadband and Internet properties, but NBC already has sketched out plans for the Summer 2004 Games in Athens that ensure Olympics presence 24 hours a day by using, in addition to the NBC Network, MSNBC, CNBC and Telemundo. NBC Television Network Group President Randy Falco said the first-time inclusion in the Olympics rights package of such elements as broadband...

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