Cable Turns Eye to Retail Market; Cox, TWC, Others Hit Store Floors to Pitch HD Services.(Converging Media & Technology)

TelevisionWeek, December, 2003 by Whitney, Daisy

Byline: Daisy Whitney Cable operators are aggressively targeting the retail customers for the first time, boldly stepping onto ground that has been owned by their satellite competitors for nearly a decade. Cox Communications, Time Warner Cable and leading high-definition programmers such as Discovery and ESPN this holiday season are capitalizing on the chance to drive additional revenue by pitching HD on the retail floor.

"HD is a great platform to ride into retail in a big way,'' said Charles Haugabrook, VP, sales channel development, at Time Warner Cable. The operator on Nov. 26 launched its first retail marketing effort behind HD-a massive cash and services promotion that reaches 1,300 retailers nationwide. The expectation is that the retail market,...

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