UPN Snapshot: Thursday, May 20, 10:30 a.m. (doors open at 9:45 a.m.); The Theater at Madison Square Garden (entrance at West 31st Street and 8th Avenue).(Special Report: Upfront Navigator)

TelevisionWeek, May, 2004 by L.R.

Byline: L.R. * Key executives: CBS Chairman and CEO Leslie Moonves; Entertainment President Dawn Ostroff; Mike Mandelker, executive VP, sales * Adults 18 to 49: 1.4 rating/4 share, down 7 percent, ranks No. 6 * Total viewers: 3.4 million, down 3 percent, ranks No. 6 Media Buyers Say ...

UPN has had some success improving its audience flow from Mondays to Tuesdays, but now it has to extend that through the rest of the week. To do that, some buyers say, it's time for UPN to lose its "Star Trek" franchise "Enterprise" and its Friday night movie. "['Enterprise'] has had two years in a row of really significant losses in viewers," said Brad Adgate, senior VP and corporate research director for Horizon Media. "Fridays, they put on movies when every...

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