Most Popular White Papers
Media Industry
Industry: Email Alert RSS FeedCorrections.(TV Currents)
TelevisionWeek, February, 2005
* In "Discovery Giving Cash Back'' (TelevisionWeek, Feb. 14), Discovery Networks at no time gives cash back to its advertising clients for ratings underdelivery. Rather, the company said it works with its clients in a variety of ways to make good on any underdelivery of audience. An updated version of this story is ...