Media Industry
Industry: Email Alert RSS FeedBrightcove Touts Bright Future; Gerber In as Strategy VP; Alliance Set With Publicis Media.(Publicis Groupe Media)
TelevisionWeek, November, 2005 by Whitney, Daisy
Byline: Daisy Whitney As it gears up for its commercial launch later this month, online programming and advertising service Brightcove will announce this week that it has appointed Adam Gerber VP of advertising products and strategy. Mr. Gerber was formerly the high-profile senior VP and group director of strategy and innovation at MediaVest.
He left that post in late September. Further positioning itself to be a big player in Internet advertising, the company-which describes itself as an open Internet TV services firm that lets producers and programmers distribute content online, will also announce its strategic alliance with Publicis Groupe Media and will preview new online ad formats for its service. Mr. Gerber, who was widely regarded as a mover and...
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