MOBILE TV HUGE BY 'O9, REPORT SAYS; Seen as $800 Mil Business.(TV Currents)

TelevisionWeek, January, 2006 by Sherman, Jay

Byline: Jay Sherman Media companies stand to gain a lot more by partnering with cellular providers than they fear losing, a growing body of research shows. The business of mobile phone television is poised to grow sharply in the United States in the coming years as consumers get more comfortable with the notion of viewing video on their cellphones, as high-speed wireless networks proliferate and as prices for hand-held devices continue to drop, according to media services company Horizon Media, which recently pulled together several mobile TV studies into a single report.

Mobile TV in the U.S. will become an $800 million business in 2009 from a $16 million business in 2004, Yankee Group estimates. The rise will likely be caused by the expected balloon...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.