Media Industry
Industry: Email Alert RSS FeedFox Girds for Record Bowl; Strong Competitors, `Idol' Talent Seen Boosting Interest.(News)
TelevisionWeek, January, 2008
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Byline: Chris Pursell
For Fox, Super Bowl XLII is poised to break more than a few all-time records, and the network is out to make the most of it.
With a sold-out ad inventory, prices for 30-second ad spots running between $2.6 million and $3 million and a seasonlong ratings uptrend that follows the undefeated New England Patriots, optimistic Fox executives are out to deliver something for everyone with their telecast.
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"I was surprised at last year's Super Bowl at the number of celebrities that were turning up and coming in as pure fans of the game,'' said David Hill, ...
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