Media Industry
Industry: Email Alert RSS FeedA&E taps research guru; Marans Joins Cable Group as Senior VP.
TelevisionWeek, January, 2009
Byline: Jon Lafayette
As A&E Television Networks gears up for the upfront advertising market, it has hired noted research executive David Marans.
Mr. Marans, previously with ad agency J. Walter Thompson, media agency Mindshare and IAG Research, has been named senior VP of research and insights at AETN. He will oversee programming and ad sales research for the company's networks, including A&E, History, Biography, History International and Crime & Investigation Network.
"He'll be able to go out and tell our rating story ...
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