Flies on the wallpaper; Carmakers catch buzz while camping out on enthusiast websites.(automobile industry getting online information from cutomers)(Brief Article)
AutoWeek, July, 2002 by Stoll, John D.
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Typical focus group: airtight room, white walls, moderators, No. 2 pencils, ambiguous questionnaires, a coffee break, lunch if you're lucky. Result: Pontiac Aztek, et al. ``What focus groups say they would really like in their next car is not reliable, because they are, in the research, not really paying for it,'' according to a now-legendary memo to General Motors brass from product development boss Bob Lutz.
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Automakers aren't giving up focus groups, but some are finding better ways to listen to, or in on, the thoughts of people who really care about the brand in question ...
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
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