Letters.(Letter to the Editor)
AutoWeek, August, 2002
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Pondering Phaeton's fate Volkswagen didn't do its homework on the Phaeton (AW, July 22). Toyota, Nissan and Honda correctly determined that to aim higher, they'd have to introduce new brand names, such as Lexus, Infiniti and Acura. These names would signify exclusivity, quality and opulence, as well as a high price.
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When the groundbreaking LS 400 debuted, no one would have bought a $42,000 Toyota, but many people bought a $42,000 Lexus. VW thinks people will line up and pay $60,000 or $80,000-plus for a Volkswagen? Lorenzo R. Queral, Bethlehem, Pa. I worked with Volkswagen in ...
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- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
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