2003 Mitsubishi Outlander; Aggressive-looking SUV seeks a hip crowd.(Brief Article)(Evaluation)(Statistical Data Included)
AutoWeek, August, 2002 by Kovach, Joe
Outlander's name is borrowed, we presume, as an amalgam of Subaru's Outback and the Toyota or Land Rover Highlander/Freelander. But name aside, Mitsubishi sees its entry-level SUV as hip and chic-what car company doesn't?-and aims to market it accordingly. ``Outlander,'' said Pierre Gagnon, Mitsubishi's U.S.
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president, ``is for the young at heart who crave a stylish vehicle equipped to handle the challenges of an energetic urban and outdoor lifestyle.'' At its introduction Mitsu showed a continual video loop of cool commercials, fashionable young folk driving Mitsubishis to ...
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