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How do you update an anachronism? Carefully, very carefully...(DaimlerChrysler updates Viper icon)
AutoWeek, October, 2002 by McGuire, Bill
Byline: Bill McGuire It's a touchy business, this fooling around with icons. Symbols may evolve, but they must remain true to the original vision. No one knew this better than DaimlerChrysler when it set out to update the Viper for 2003. When the two-seat, too-fabulous sports car first shown in 1989 actually made it to production in 1992, Viper became the symbol of Chrysler's rebirth as a real enthusiast's car company.
Chrysler guru Bob Lutz cleverly used what he called ``yestertech'' to leapfrog the usual obstacles in building high-performance, low-volume cars, and leap over ...
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