IMAGE ISN'T Everything; But it's darned important for Land Rover.(News)(Land Rover introduces its SE3 version of its Freelander)
AutoWeek, February, 2003
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Byline: MARK VAUGHN Scott Silvestry, a cardiac, vascular and thoracic surgeon from Marquette, Minnesota, stood knee-deep in a foul-smelling pond containing mud, ooze, slime and (for all we knew) snakes in the hinterlands of Henderson, Nevada, trying to attach a winch cable to the front of a beat-up old Land Rover 110.
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Why was he doing this? Why were 28 other dynamic young adventurers out here freezing in their cross-trainer approach shoes for the amusement of Land Rover officials? Because Land Rover is about adventure, man! Healthy outdoor adventure, and if you buy a Land Rover, ...
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