But Wait, There's More....(BWTM)(multiple briefs)
AutoWeek, May, 2003
T.G.I.N.L.-Thank God It's Not Limburger ]]]]]] To support the new promo scam, er, paint scheme, a 3400-pound block of white cheddar was molded into the shape of the No. 5 Kellogg's/got milk? Chevrolet. It is being called "The World's Cheesiest Car.'' ]]]]]] QVC Shopper Alert! The Kellogg's/got milk? racing team will run its second special car design of the year at Richmond.
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This one features the "Ahh, the power of cheese'' promotional campaign for the American Dairy Association. The front of Labonte's Monte Carlo will resemble a large block of cheddar. ]]]]]] ...
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