Letters.(Letter to the Editor)
AutoWeek, December, 2003
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Lotus Opinions and Advice As a 1991 Lotus Elan owner, I'm afraid Lotus is going to shoot itself in the foot again. Rather than just under $40,000, the Elise (Cover Story, Dec. 15) should not exceed $33,000. It's pricing itself out of the market, which it could win. Lotus did the same thing with the 1991 Elan.
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$40K was too much then. If it sold for $33K, the Elan would still be in production today. Ryan R. Moos, via e-mail I continue to look at pictures of the Elise and I can't imagine what others see in this car. Aside from being old, I'm an "old school,'' ...
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