And then there were two, er, one (part 1 of 2); Korea, Kia and its new little big car, the Amanti.(News)
AutoWeek, January, 2004
Kia celebrates a decade in the States this year, and to help usher in the occasion, the little Korean automaker has rolled out its most ambitious product to date. The full-size Kia Amanti not only comes in at a dramatically higher price than the average Kia, it brings with it a level of luxury foreign to a dealership base accustomed to servicing the entry-level and sub-prime markets.
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Kia hopes to appeal to the likes of Mercury Marquis and Toyota Avalon drivers, but anyone looking for a lot of car at a low price might find the stylish Amanti attractive. Thing is, Kia needs people to ...
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