It's Not Just Bull.(News)
AutoWeek, February, 2004
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Byline: Dutch Mandel Were AutoWeek to present a Motorsports Man of the Year award, the Gilded Helmet wouldn't go to Bernie or Tony George or Paul G. or Christopher Robin Pook. No, the winner for advancing motorsports in America this year would be Dietrich Mateschitz, toreador of the Red Bull empire.
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Chances are you wouldn't know the swarthy Mateschitz if you rappelled into his tanned and towering frame, but certainly you're familiar with Red Bull even if you haven't sampled the mouth-puckering, sugar-carb-and-caffeine-laden energy drink. Founded 20 years ago, Red Bull chills in ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »